Browsing the Net Whilst Watching TV More Popular than Ever Says New Report
The Nielsen Three Screen Report shows that concerns most awful the internet killing off tv are way off the mark, and in fact the internet is maturation tv audiences. “The initial fear was that Internet and mobile tv and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of plusd TV viewership aboard expanded simultaneous usage argues something quite different,” said Matt O’Grady, Nielsen media product leader.
It found Americans now spend 3.5 hours per month watching TV while on the Internet. Active mobile video users grew by 57% over the year to 17.6 million from 11.2 million people, with much of the increase attributed to the growth of smartphones.
The report found that Americans now watch about 35 hours of TV per week and two hours of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds fashioning more use of time-shifting than any other age group. This follows on from a report from Ipsos showing Canadians surf the net more than watch tv.
The news makes perfective signified to me as i watch tv and browsing the net all the time, flavour up when something interesting happens. Using this technique i find i watch about 10 minutes out of every hour whilst making constructive use of the resting time surfing.
He said:- “The fact of the matter is, and it’s a little counter-intuitive … that quarter by quarter, year by year, the number of people subscribing to what we call multi-channel video, whether it’s satellite, phone service, or cable, has always gone up. It’s never gone down.” He continued:- “there is very little evidence that people are giving up their subscription television.”
He concedes that video consumption will grow and new methods of delivery such as the iPad, Smartphones and Google TV will grow, he does not expect that those services will overtake the traditional pay TV services offered by Comcast and other cable suppliers. Instead, he said those services will remain complementary to what pay TV providers offer.
“It’s in all likelihood to be more devices, more things in more devices, but at the end of the day, it’s distinctly in a program company’s interests to have a cable company or a satellite company or a telephone company paying them affiliate fees for their programming,” he said..
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